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Simplifying the user navigation and enhancing user engagement of the website by addressing key user challenges

Contributions:

Collaborated with the team to align the research process with client needs.

Devised a strategic plan and executed research according to the test protocol.

Conducted various research methods to identify key usability issues

Calculated and interpreted SUS scores to measure the usability of the website.

Created detailed design recommendations to tackle identified issues.

Role:

Lead UX Researcher 

Duration:

6 weeks

Tools:

MS Word, MS Excel, Zoom, FIgJam, Figma, Chatgpt

ABOUT THE PROJECT

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Client Context

The IUPUI Wellness Coalition is dedicated to monitoring and enhancing the health and overall wellness of IUPUI students. Their website emphasizes seven key student objectives, which guide their efforts to make meaningful progress in their goal. 

Project Background

The IUPUI Wellness Coalition website serves as a comprehensive platform displaying extensive data on student health and wellbeing. However, the website's presentation of this large volume of data has led to usability issues. Users often find the website overwhelming at first glance, leading to increased reading time, user frustration, annoyance or confusion as they struggle to comprehend the content quickly.

This highlights the need for redesigning the website to make it more user-friendly, ensuring that information is easily accessible and understandable, thereby enhancing the user experience

“How can we revisualize the website to streamline the presentation of extensive student data, ensuring user-friendly access, understanding, and engagement while enhancing overall user experience?”

About Project

UX WORKFLOW MAP

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How did we come up with the design recommendation ?

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THE FIRST STEP

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RESEARCH GOALS

Navigating the Unknown

What is the direction of our research?

Goal 01

To identify and mitigate issues that users, specifically students and prospective students, face when tracking and comparing health and wellness data.

Goal 01

To determine the most effective ways to present and organize data on the website to improve user understanding and readability.

Goal 01

To ensure the website’s structure and content organization aligns closely with user expectations and supports their goals effectively.

Began determining and exploring these research questions that steered our research process

 

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What issues do students and faculty face when tracking and comparing info on the website?

How well the website does in terms of user experience?
 

How do users feel about the time and steps it takes to find what they need on the dashboard?

Does the layout and flow of the website meet what users expect?

How does the layout and organization of the website make the data easier or harder to read?

Can users easily understand the information on the website?

CURATING THE INFORMATION

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MARKET RESEARCH

Analyzing the Market

Who are the primary competitors, where does IUPUI stands with industry standards and why?

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Finding 01

Need for effective categorization
of data to optimize information display

Finding 02

Need to display content precisely under
sections to prevent information overload.

 

Finding 03

Need for graphical and interactive
elements to increase ease of use  


 

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Effectiveness
 

Efficiency

HEURISTIC EVALUATION

Inspecting the Functionality

How does the interface measure up against usability principles in design and functionality?

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THINK ALOUD PROTOCOL

Getting to Know User’s Perspectives

How do users engage with product and What do users have to say about it?

Summary of the think aloud session

5

Research Study
Participants

Users:

IUPUI Students

Type:

Novice and Expert Users

Goal:

To identify the key challenges faced by users during their product interaction and to gather detailed user feedback.

5-10

Overall Duration in minutes

Given Tasks:

Task 1 : The users had to go through the student objectives mentioned on the IUPUI Coalition Dashboard.
Task 2 : Select one of the objectives to read and tell us what did they understand after reading the data regarding it.

Quotes from the session

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An internation graduate student

“I have to scroll more and the website isn’t motivating”

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A graduate
student

“I am just getting the gist of the it and not hard core info.”

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An undergraduate
student

“There should be some back-up data for the information”

Deriving Insights from the Data

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SUS REPORT

Measuring the Usability

What is the perceived usability of the website?

5

Research Study
Participants

Users:

IUPUI Students

Type:

Novice and Expert Users

Goal:

To calculate usability score through website interaction rating and assess the website’s user experience.

5-10

Overall Duration in minutes

54

Average SUS
Score

D

Grade of the score obtained

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We can be 80% confident that the population's true SUS score lies between 65.4 and 50.1

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THEMATIC ANALYSIS

Uncovering Common Patterns

What is the most prevalent insight recurring in the research outcomes?

We categorised the data from all research outcomes based on recurring themes and are as follows:.

Information
Overloading

Frustration

Incomprehensible

Lack User
Engagement

Time Consuming

Confusion

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ARCHETYPES

Illustrating the User Base and their story

Who are our users and What are their key painpoints?

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The Engaged
Student

"I love how the wellness website keeps me in the loop with the latest mental health workshops and fitness challenges, it's like my go-to guide but the website is so cluttered that sometimes it takes forever to find what I need."

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The Curious
Visitor

"Exploring the wellness website gave me a real sense of how seriously this campus takes student health and wellbeing. However, I was looking for information about mental health, the site is overwhelming that it’s hard to find clear answers quickly."

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The Research
Scholar

"The website’s comprehensive data on student health initiatives is invaluable for my research on campus wellness trends but poor presentation of information makes comparative analysis frustrating and a hassle."

PROBLEM STATEMENT

The Question of the Hour

“How might we revisualize the website to streamline the presentation of extensive student data, ensuring user-friendly access, understanding, and engagement while enhancing overall user experience?”

IMPLEMENTING INFORMATION

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DESIGN RECOMMENDATIONS

Tackling Challenges One Step at a Time
 

Challenge 01

All the Information in one single screen leads to longer scrolling resulting in information overloading.

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Recommendation 01

Categorize information of each objective type under sections for quick access, minimizing scrolling and enabling data retrieval within a click.

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Challenge 02

With every information in one stretch users cannot keep track of the various data causing cognitive strain.

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Recommendation 02

Simplify website's navigation by using search and filters options on the website to enable users to efficiently retrieve desired information

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Challenge 03

Too much verbal information to read and no visual representation of any data leads to content saturation.

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Recommendation 03

Enhance data comprehension and readability
by employing graphical data representation allowing the content to be viewed at a glance

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Challenge 04

Data report can be accessed by selecting hyperlinks which is not easily understandable by novice users.

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Recommendation 04

Simplify the hyperlink with layman’s term, or provide a tooltip that explains the link's purpose when users hover over it.

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TAKING HOME

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SELF REFLECTION

Transforming Experience into Wisdom

Learning 01

Developed clearer communication strategies to convey complex data insights to non-technical stakeholders.

Learning 02

Learned to manage expectations and foster collaborative relationships with a team of diverse background.

Learning 03

Enhanced my ability to identify core usability issues based on analyzed data and and ideate creative solutions effectively.

Learning 04

Refined my critical thinking skills to evaluate the effectiveness of design choices against user data and research findings.

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